Small shares.
Meaningful growth.
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Is sharing taking root?
Real activity. Useful signals. A community worth coming back to.
Distribution filters show business activity for accounts observed using that distribution. Accounts can belong to both TestFlight and App Store. Installation and search counts use the observed runtime distribution.
From joining to borrowing
Daily activity table
Unmet searches
Settled searches with no matching item. Incomplete catalogs are excluded.
Unfulfilled requests
Pending requests remain in progress; they are not counted as failures.
App Store downloads
Apple download totals are separate from opened installations and TestFlight usage. Reports can take two days to become complete. Updates and redownloads are not new downloads.
Installation activity
A random ID identifies each installation, not a physical person or an Apple download. Updates preserve the ID; reinstalling or resetting app data can create a new one. Older builds remain unknown until updated.
What’s available to share?
Inventory in each Circle
Inventory owned by current Circle members; an item can belong to more than one community.
One Circle leads to another
Borrowing, returns & issues
No-money test rentals are excluded from marketplace KPIs. Sandbox payment rentals remain included. Condition reports are member feedback, not adjudicated damage claims.
Know what the numbers mean
Coverage of the client brief
The launch KPIs are shown above. A few underlying records have limits that matter when interpreting them:
- Circle growth: first observed Circle membership is retained; missing signup/referral attribution remains unknown.
- Unmet demand: no-match searches, unfulfilled requests and lender offers are observed. A search cannot yet be conclusively linked to a later rental.
- Trust: condition feedback and payment disputes are observed. They do not establish an adjudicated damage claim or prove there were no other issues.
- Transaction Circle: missing authoritative Circle context remains Unattributed; shared membership alone is not used to assign a transaction to a Circle.
The advanced acquisition, cohort, financial and safety analytics listed for approximately six months after launch remain outside this launch dashboard, as requested in the brief.
Apple download totals: The separate Apple report is populated only after App Store Connect reporting credentials are connected. Installation telemetry starts at the first successful upload; downloaded apps that never open cannot send usage.
Coverage: Historical business rows are imported as a baseline. Searches, sessions, deleted records and prior Circle departures cannot be reconstructed before tracking began. Unknown invitation or referral sources remain unknown. Tables show the most recent 200 installations, journeys and transactions, 100 unmet requests and Circles, and 30 unmet searches; aggregate counts include all matching data.
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